Quality Eyeglass Lenses in Wisconsin

Varilux®

Varilux® progressive lenses are the most technically advanced progressive lenses available. Varilux Physio® lenses are the only progressive lenses with the distortion-reducing benefits of W.A.V.E. Technology™: Wavefront Advanced Vision Enhancement. This gives you better vision than you probably thought was possible, whether you are looking near, far, or anywhere in-between.

Varilux® Physio Enhanced™ progressive lenses are customized to provide the clearest vision possible for every distance and in every light level.

Varilux Comfort® give you excellent near, intermediate, distance and peripheral vision, all without compromising the visual quality of any single zone. They’re easy to wear, and the smooth transition between visual zones makes it easy to adapt to these lenses. For more information, please visit www.varilux.com.

Eyezen Glasses™

by Essilor

Protect Your Eyes Against Digital Eye Strain with New Eyezen™+ Lenses!Designed for the way you see the world, taking care of your eyes from the harshness of modern life. They reduce strain from viewing digital devices so you can focus on what matters to you. It’s a real see good, feel good story.

How Eyezen+ is Different! A single vision lens with two major benefits:

• Defends Against Eye Strain Associated with Device Use
• Eyezen+ lenses contain a small amount of accommodative relief to help alleviate eye strain caused by viewing near objects, like cell phones and tablets.
• Reduces Exposure to Harmful Blue Light

Eyezen+ lenses utilize Essilor’s Smart Blue Filter™ feature, which reduces exposure to Harmful Blue Light coming from devices, inside lighting, and even the sun. More about Eyezen.

Transitions® Lenses

Go Easy on Your Eyes

Transitions Optical, Inc. has developed the world’s most advanced photochromic lens technology—the ability of a lens to darken in the presence of invisible UV light. Transitions® lenses are the #1 brand of photochromic lenses recommended by eye care professionals worldwide.

Today’s Transitions® offer you more choices than ever before – choices that keep you comfortable and keep your eyes healthy. Innovative photochromic technologies result in unparalleled lens performance in nearly every lens design and material, including shatter-resistant lenses, bifocals, trifocals, progressives and standard and high-index materials.

Click here to use the Transitions® 360° Virtual Viewer and experience life through Transitions® lenses.

Click here for lots more information about Transitions® lenses!

Crizal

Crizal No-Glare lenses give you the clearest vision possible, so you’re ready for whatever comes your way—glare, scratches, smudges, and even UV light. 

Below are the different type of Crizal Lenses:

Crizal Sapphire:  With Multi-Angular Technology™, new Crizal Sapphire® 360º UV lenses reduce reflections from all directions for less distracting glare, better aesthetics, enhanced UV protection, and safer nighttime driving.

Crizal Prevencia: Between sunlight, indoor lighting, and most digital screens, blue-violet light surrounds you every day. Help stay protected with lenses that block out Harmful Blue Light while still allowing beneficial blue-turquoise light to pass through.

Crizal Advance: Don’t let scratches distort your vision. Enhanced scratch resistance helps protect your lens investment while offering dust and dirt repellence for clearer vision and less frequent cleaning.

Crizal Alizé UV: An unclean lens makes it harder to see clearly. Crizal Alizé UV™ lenses set the bar for smudge resistance, staying cleaner longer for distraction-free vision.

Crizal Easy UV: Ordinary lenses don’t stay clean and clear. These lenses are easier to clean and come with scratch protection for increased durability.

Crizal Kids UV: Bright reflections and glare can cause irritation, eye strain, and discomfort. This lens offers our most comprehensive daily UV protection made especially for kids. 

Crizal Prevencia Kids: Overexposure to blue-violet light may affect your child's long-term eye health. Help protect them from the digital devices they use every day with Crizal® Prevencia® Kids lenses, which selectively filter out harmful light while letting good light pass through.